Generative AI in Search: How AI Overviews Are Changing the Game
The way people search for information online is quickly evolving. With the rollout of AI Overviews (AIOs), the way users discover and engage with content…
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Today, I received a phone call at 7 a.m. from a marketing director asking for on the spot crisis communications counsel. He got it. And last week, I received a referral call from a comms director of a start-up aerospace company asking if they need a crisis communications plan. The answer was yes (and immediately). A crisis – small or big – can happen at any time. Are you ready?
Here are my top five reasons why you should have a holistic crisis comms plan:
1️⃣Build a plan without emotion, stress or deadlines: operating amidst chaos and uncertainty is hard enough. Having a plan to work from enables you to work efficiently and effectively.
2️⃣Make fast and smart decisions/recommendations: the best crisis communications plans have tiers and examples, enabling you to make decisions with confidence.
3️⃣Processes and accountability: a pre-built, pre-approved plan ensures that processes, technologies and accountabilities are in place in advance. Everyone knows what their job is and when to execute (this includes vendors).
4️⃣Speed: working from a holistic plan enables you to communicate with your stakeholders as quickly as possible with accurate information.
5️⃣Reduce mistakes: reviewing the plan at least once each year positions you and your company for successful crisis management and mitigation.
Don’t have a plan? Not sure where to start? We’re your team: Kirkpatrick Group#sayitlikeyoumeanit#crisiscomms#crisiscommunications
By: Katie Regan
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