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Change Management and Employee Engagement

Building an inclusive employee experience is the key to a motivated and productive workforce.

We love what we do, and we want to use this passion to help ensure your employees love where they work. Following the proven-effective ADKAR change management model to help teams and people understand why change happens, our work ultimately moves them effectively through the change curve. We’ve worked with Gallup to understand employee engagement (or disengagement) and can help you build effective communications plans to improve your company and teams’ engagement scores — which in turn improves productivity and business performance.

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Change Management and Employee Engagement Services

  • M&A Communications
  • Leadership Communications
  • Storytelling
  • Integrated Communications Strategy
  • Tactical Implementation

What our partners say about us

Why hear it from us when you can hear it from them?

“Katie and her team bring extensive PR knowledge and the media relationships to make it work. Together, CCBC has earned unparalleled exposure and grown our reputation locally and regionally. Kirkpatrick is considered an extension of our team, and we couldn’t have chosen a better partner.”

Associate Vice President of Communications, Community College of Beaver County

“Working with Kirkpatrick Group has allowed us to expand the output of our team resources in an effective and efficient manner. Katie’s proactive, problem-solving nature and intimate knowledge of our business has proven to be invaluable. She has seamlessly integrated into our existing processes and also recommended new opportunities through fresh eyes.”

Communications Manager, FORTUNE 200 Company

“Katie and her staff are all excellent Communications professionals. They have a wealth of experience in both external and internal communications, and they bring great ideas on how to achieve their client’s goals. From strategies to tactics, Kirkpatrick Group is a great partner for any PR or Communications team.”

Communications Manager, Manufacturing and Chemicals Industries

“With transitions and resource constraints challenging our team, Kirkpatrick Group quickly jumped in with minimal onboarding and alleviated many of my concerns. If you’re looking for a true partner who can quickly become embedded within your team, build stakeholder relationships, ask the right questions, and deliver quality materials and results with limited guidance, you’ve found the right agency! I highly recommend Katie and team.”

Associate Director of Communication, Automotive Coatings Industry

Frequently asked questions

Why would I need a change management communications plan?

When a company experiences significant change (think: acquisition, layoffs, new leadership, etc.), employees naturally feel discomfort in the unknown. This can lead to disengagement, lack of productivity and loss of top talent. A change management communications plan ensures that all stakeholders understand the change and successfully move through it. This entails stakeholder mapping, key message development, leadership engagement, training and more.

How much should companies invest in change management?

It depends. In our experience, 5-10% of the total project budget has been allocated to change management communications. In addition, companies should identify and resource internal and external communicators and change agents to the project to ensure its success.

What’s your change management approach?

We prefer to follow the ADKAR change management model when developing and implementing change communications plans. We have also utilized the Kotter approach.

Contact Info

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