Generative AI in Search: How AI Overviews Are Changing the Game
The way people search for information online is quickly evolving. With the rollout of AI Overviews (AIOs), the way users discover and engage with content…
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Author Archives: admin
AI for Communicators: Technologies, Capabilities and Opportunities
Executive Summary: As artificial intelligence (AI), including large language models (LLMs) and generative AI, continues to evolve, communications professionals are seeking ways to leverage these…
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Celebrating Mother’s Day with Purpose: Supporting Angels’ Place for the Fifth Year
As Mother’s Day approaches, we are taking a moment to reflect on the strength, love, and sacrifices that mothers make every day. At Kirkpatrick Group,…
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Case Study: Thought Leadership
A manufacturer wanted to strengthen its reputation as a thought leader in building a circular economy. As sustainability claims from manufacturing companies have come under…
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Case Study: Executive Visibility
A new vice president was hired to lead a business unit of a global manufacturer that did not have an existing leader visibility strategy. The…
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The Best of Small Business Awards™ recognizes Kirkpatrick Group as Best PR Agency of 2024
Kirkpatrick Group was named the Best PR Agency of 2024 by the Best of Small Business Awards™, a prestigious U.S. business recognition program. The annual…
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Bluesky: Why you should wait to use it
Bluesky is a decentralized social network that was created via AT Protocol by Jack Dorsey, former CEO of Twitter (“X”), to establish a more…
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Kirkpatrick Group holiday donations support children’s learning programs and medical care
Continuing our tradition of holiday giving, Kirkpatrick Group has donated to two non-profit organizations that provide learning and clinical services for children and individuals with…
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Kirkpatrick Group Wins Two 2024 Crystal Awards from PRSA West Virginia
Kirkpatrick Group was recognized with two 2024 Crystal Awards from the Public Relations Society of America West Virginia Chapter (PRSA WV). The annual awards program…
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Team Spotlight: Meet Tayler
Tayler Vranicar is Kirkpatrick Group’s senior writer, with over a decade of strategic experience behind every white paper, press release and byline article she creates.
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