The Importance of Traditional PR in an AI-Driven World

PANEL RECAP Kirkpatrick Group CEO & Founder Katie Regan was asked to join a panel hosted by the PR Club of New England to analyze…

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Why an Executive Visibility Strategy Isn’t Optional

Executives are an important part of every company, often serving as the face of a brand while making strategic decisions to guide the business. Beyond…

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How to Explain Why PR Matters

3 Points to get leadership buy-in for public relations spend Public relations (PR) is an important component of a holistic communications strategy that supports business…

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Kirkpatrick Group donates to community organizations providing access to food and services 

This holiday season, Kirkpatrick Group has donated to eight food banks that serve the communities where our team lives and works. We have contributed $5,500…

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Team Spotlight: Meet Maddie

Maddie Rimbey is the 2025 Kirkpatrick Group summer communications intern. Originally from Pittsburgh, she is entering her senior year at the University of Dayton (Ohio)…

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Generative AI in Search: How AI Overviews Are Changing the Game

The way people search for information online is quickly evolving. With the rollout of AI Overviews (AIOs), the way users discover and engage with content…

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AI for Communicators: Technologies, Capabilities and Opportunities

Executive Summary: As artificial intelligence (AI), including large language models (LLMs) and generative AI, continues to evolve, communications professionals are seeking ways to leverage these…

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Celebrating Mother’s Day with Purpose: Supporting Angels’ Place for the Fifth Year

As Mother’s Day approaches, we are taking a moment to reflect on the strength, love, and sacrifices that mothers make every day. At Kirkpatrick Group,…

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Case Study: Thought Leadership

A manufacturer wanted to strengthen its reputation as a thought leader in building a circular economy. As sustainability claims from manufacturing companies have come under…

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Case Study: Executive Visibility

A new vice president was hired to lead a business unit of a global manufacturer that did not have an existing leader visibility strategy. The…

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