Celebrating Wins: “Always On” Approach for a Global Manufacturer

After a successful “always on” earned media approach in 2024, a client, a global manufacturer, knew that continuous media outreach and positive coverage was important for strengthening its global reputation. By continuing to invest in strategic, integrated external communications, the company continued elevating its visibility, differentiating itself from competitors, and increasing credibility with current and potential customers.

Our Efforts:

Kirkpatrick Group’s earned media expertise and full suite of communications support ensured consistent messaging across all channels while providing internal teams with the tools needed to support business development and customer engagement. The strategic trade media plan, unique thought leadership perspectives, and on-time execution also built strong relationships with trade editors and reporters, creating a foundation for continued success in future media outreach.

The Results:

In 2025, Kirkpatrick Group secured 52 media placements – 25 feature articles about news or case studies and 27 thought leadership articles. The coverage equated to 4.3 million impressions and over $360,000 in advertising equivalency.

What Our Client Says:

“Finding a partner who truly understands our business, and can keep pace while priorities shift, is rare. The Kirkpatrick Group does both exceptionally well. They created a clear foundation that helped us establish global consistency in how we talk about our business. Today, their always-on, audience-first approach has helped us build real momentum in areas where we were invisible just a few years ago. We often say they’re helping us ‘flood the zone’ with relevant, high-impact content that we know works. 

Because of Katie, Melanie and Tayler, we’ve significantly elevated our visibility with the audiences that matter most. The growth and engagement we’ve seen across earned media and social prove that our content is resonating, and it’s a direct result of a strong foundation paired with focused, thoughtful execution.”