Don’t let ‘perfect’ stand in the way of ‘really good’
Media training executives and spokespeople is one of our specialties (and favorite things). It can be challenging during a media interview to remain calm, focused and…
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3 must-dos before engaging a digital agency
The digital world can be intimidating. Especially if it is crucial to your marketing plan…and you have no idea where to start. Of course, like…
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Slice and dice seven ways to Sunday
Imagine taking one bite of your favorite dessert and then throwing it away. Better yet, imagine wearing a pair of your best-fitting jeans once, and…
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How to gain trust, drive influence in an organization
It’s no secret that communications teams are in the business of client service. It doesn’t matter if you’re on the agency, non-profit, or corporate side,…
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5 steps for successful change management
Company: “We are implementing a new process. Here it is. Thank you for following it.” Employee: “But, what does this mean for me?” Even if…
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No one taught me how to network. Here are four easy steps.
It’s September. School’s back in session. Seniors are beginning to think of their next opportunity — whether it be a winter internship or their first…
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Are you prepared for a crisis?
Today, I received a phone call at 7 a.m. from a marketing director asking for on the spot crisis communications counsel. He got it. And…
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Things my dad taught me about work
As 2023 kicks off, I begin my 16th year of professional work. My dad has long been my professional mentor and guiding light when I…
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5 reasons to budget for external strategic communications support
The beginning of a new year brings many things — excitement for the year ahead, recharged batteries from holiday time off, new goals and opportunities,…
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