Generative AI in Search: How AI Overviews Are Changing the Game
The way people search for information online is quickly evolving. With the rollout of AI Overviews (AIOs), the way users discover and engage with content…
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Kirkpatrick Group Wins Two 2024 Crystal Awards from PRSA West Virginia
Kirkpatrick Group was recognized with two 2024 Crystal Awards from the Public Relations Society of America West Virginia Chapter (PRSA WV). The annual awards program recognizes the work of West Virginia’s PR practitioners and agencies for successful campaigns and tactics that deliver measurable results.
Kirkpatrick Group’s comprehensive earned trade media strategy and results for a Fortune 500 manufacturing company received the top award in two categories: External Communications Campaign and Media Relations Tactic. Over nine months, the trade media outreach strategy resulted in 33 feature placements that received over 69 million impressions and delivered a 177% return on spend for the client.
Winners were honored at the PRSA WV Chapter Night of Honors event in South Charleston, W.Va., on Tuesday, November 12. The 2024 awards considered projects completed between January 2023 and March 2024.
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AI for Communicators: Technologies, Capabilities and Opportunities
Executive Summary: As artificial intelligence (AI), including large language models (LLMs) and generative AI, continues to evolve, communications professionals are seeking ways to leverage these…
Read MoreCelebrating Mother’s Day with Purpose: Supporting Angels’ Place for the Fifth Year
As Mother’s Day approaches, we are taking a moment to reflect on the strength, love, and sacrifices that mothers make every day. At Kirkpatrick Group,…
Read MoreCase Study: Thought Leadership
A manufacturer wanted to strengthen its reputation as a thought leader in building a circular economy. As sustainability claims from manufacturing companies have come under…
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