News, information and insights from the Kirkpatrick Group.
Executive Summary: As artificial intelligence (AI), including large language models (LLMs) and generative AI, continues to evolve, communications professionals are seeking ways to leverage these…
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As Mother’s Day approaches, we are taking a moment to reflect on the strength, love, and sacrifices that mothers make every day. At Kirkpatrick Group,…
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A manufacturer wanted to strengthen its reputation as a thought leader in building a circular economy. As sustainability claims from manufacturing companies have come under…
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A new vice president was hired to lead a business unit of a global manufacturer that did not have an existing leader visibility strategy. The…
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Kirkpatrick Group was named the Best PR Agency of 2024 by the Best of Small Business Awards™, a prestigious U.S. business recognition program. The annual…
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Bluesky is a decentralized social network that was created via AT Protocol by Jack Dorsey, former CEO of Twitter (“X”), to establish a more…
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Continuing our tradition of holiday giving, Kirkpatrick Group has donated to two non-profit organizations that provide learning and clinical services for children and individuals with…
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Kirkpatrick Group was recognized with two 2024 Crystal Awards from the Public Relations Society of America West Virginia Chapter (PRSA WV). The annual awards program…
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Tayler Vranicar is Kirkpatrick Group’s senior writer, with over a decade of strategic experience behind every white paper, press release and byline article she creates.
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Suzanne Basista is a seasoned marketing and communications professional with years of experience on both the agency and client sides. She has worked across a…
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Cara Wetzel has worked in the marketing and advertising industry for over 20 years. Her background includes studies in communication, creative writing, and design. She…
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Adrienne Livingston has 15 years of experience managing public relations and social media efforts for a wide range of companies. Now located in the Washington,…
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